Reading the Evidence
What a correlation between places cannot tell you about the people inside them
A pattern across towns does not automatically describe the people living in them. Learn to spot the jump from group data to an individual claim.
CONTEXT FOR EVERYDAY CURIOSITY
Reading the Evidence
Reading the Evidence
A Survey Response Rate Is Not the Same as Its Sample Size
Read survey response rates alongside sample size, eligibility and recruitment details instead of treating one percentage as a verdict on accuracy.
Reading the Evidence
A Survey Margin of Error Does Not Cover Every Kind of Error
Read a poll’s margin of error alongside its sampling method, question wording and subgroup sizes before trusting a precise headline.