You open a video because the title looks interesting. Thirty seconds in, something happens. Nothing is wrong with the video. You are not bored. You have not even reached the main point. But your thumb...
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- You Haven’t Even Finished the Video, So Why Are You Already Reading What Everyone Else Thinks?
- The Joke Wasn’t Even Funny the First Time, So Why Are You Quoting It a Week Later?
- Why Do Old Songs Suddenly Become Popular Again Years After Their Release?
- The Movie Isn’t Bad, So Why Does It Somehow Feel Boring?
- You Already Know How It Ends—So Why Do You Keep Rewatching the Same Movies and Shows?