Get ready for a game-changer in the world of sports and automotive partnerships! Ram Trucks is revving up to become the ultimate powerhouse ally for fans of WWE, UFC, and PBR, blending raw strength, unmatched durability, and peak performance in a way you’ve never seen before. But here’s where it gets even more exciting: Ram is teaming up with TKO Group Holdings (NYSE: TKO) to create a partnership that’s as bold as it is unprecedented. This isn’t just a sponsorship—it’s a fusion of three of the most electrifying entertainment brands with one of America’s toughest truck manufacturers, starting January 2026.
In a move that’s turning heads across industries, Ram is set to become the first multi-year auto partner for WWE, UFC, and PBR under TKO’s umbrella. And this is the part most people miss: this partnership isn’t just about slapping logos on screens. It’s about crafting unforgettable experiences that bring fans closer to the action than ever before. From the high-octane energy of the UFC Octagon to the heart-pounding thrills of the PBR bucking chute and the larger-than-life spectacle of the WWE ring, Ram trucks will be front and center, showcasing their rugged capability in ways that resonate with millions of passionate fans.
But here’s the controversial part: Can a truck brand truly capture the essence of these iconic sports? UFC President and CEO Dana White thinks so. He boldly stated, ‘We’re talking about three of the biggest sports and entertainment companies in the world teaming up with one of the baddest truck companies in the country. I love the direction Ram is headed in 2026, and I’m very happy to be in business with them.’ But what do you think? Is this partnership a match made in heaven, or is it just another corporate tie-up? Let us know in the comments!
Tim Kuniskis, Head of American Brands at Ram, added, ‘Ram is built for those who push for the last tenth, and that’s exactly what WWE Superstars, UFC athletes, and PBR riders do every day.’ This partnership isn’t just about alignment—it’s about celebrating the grit, power, and determination that define both Ram and these legendary sports.
So, what’s in store for fans? Plenty. Ram will deliver exclusive activations, custom content, and on-site experiences that highlight the truck’s bold capabilities. Think VIP access, interactive events, and Ram-branded content featuring your favorite athletes. For WWE fans, Ram will have a major presence across Friday Night SmackDown, WrestleMania®, SummerSlam®, and more, kicking off with a bang at the Royal Rumble® in January 2026. UFC enthusiasts will see Ram integrated into select numbered events, with unprecedented access to athletes for marketing campaigns. And PBR fans? Get ready for the PBR RAM Challenger Series and high-energy event openings with Ram trucks stealing the show on the dirt.
But here’s the real question: Will this partnership redefine how brands connect with sports fans, or is it just another marketing play? Ram’s lineup of trucks—from the light-duty Ram 1500 to the heavy-duty 5500 Chassis Cab—already sets benchmarks in power, luxury, and off-road performance. With America’s best full-size truck warranty, segment-first torque, and the most luxurious interiors, Ram is no stranger to pushing boundaries. But can this partnership elevate their brand to new heights? Only time will tell.
As part of Stellantis, Ram is also eyeing global growth with electrified offerings and a focus on commercial solutions. Whether it’s the compact Ram 700 or the ProMaster vans, Ram is positioning itself as a leader in both innovation and market competitiveness. But with this new partnership, they’re not just selling trucks—they’re selling an experience.
So, what do you think? Is Ram’s bold move a slam dunk, or is it a risky play? Share your thoughts below and let’s spark a debate! For more details, visit Ram’s official channels or dive into TKO’s portfolio, which includes UFC, WWE, and PBR—three brands that together reach 1 billion households across 210 countries. This partnership is just the beginning, and we can’t wait to see what’s next.
