The streaming landscape is evolving, and Freely, a free streaming service backed by major UK broadcasters, is at the forefront of this transformation. With the introduction of Freely Spotlight Channels, the platform is set to revolutionize the way viewers access and engage with free TV content. This move is not just about providing more channels; it's a strategic initiative to enhance monetization opportunities for connected TV (CTV) operating system partners while maintaining Freely's commitment to offering free, trusted TV content.
A New Dimension in Free TV
Freely, launched in 2024, has already made significant strides, surpassing 1 million weekly users during the Christmas week. With a focus on universal access to free TV in the streaming age, the service integrates live and on-demand shows from the biggest UK broadcasters, eliminating the need for traditional TV setups. The introduction of Freely Spotlight Channels on channels 31 and 90-99 on Freely-enabled devices is a game-changer. It offers a curated selection of channels, providing viewers with greater choice and driving discovery, viewing, and advertising revenues.
Monetization and Partnership
The partnership with V, the company behind the VIDAA OS smart TV operating system, is pivotal. V is bringing a carefully selected lineup of channels to the Freely TV Guide, creating a new, integrated way to monetize viewing through advertising and channel promotion. This collaboration allows CTVOS partners to participate in defined parts of the TV guide, delivering unprecedented value while ensuring Freely's core value proposition remains intact.
A Platform for the Future
As Freely continues to scale, the focus on building a platform that delivers long-term value is evident. Deep Halder, Chief Commercial Officer at Everyone TV, emphasizes the commitment to U.K. audiences and the importance of free, trusted TV remaining easy to discover. Guy Edri, Co-founder and CEO of V, highlights the strategic importance of the U.K. market and the alignment with Freely's forward-thinking platform. This partnership not only enhances the user experience but also reinforces the belief that great television should be accessible to everyone.
Looking Ahead
The introduction of the Showcase Channel on channel 100, featuring short how-to, feature, and informational videos, further diversifies Freely's content offering. With Freely's rapid growth and its position as the largest TV device platform in the U.K. by 2030, the spotlight channels initiative is a strategic move that will shape the future of free TV streaming, benefiting both viewers and the industry as a whole.
