Facebook is testing a new link-posting limit for professional accounts and pages, impacting creators and brands. Meta is limiting the number of links users can post, unless they have a paid Meta Verified subscription. The test affects those using professional mode and Facebook Pages, which convert personal profiles into creator profiles for wider audience reach. Users can still post affiliate links, comments, and links to Meta platform posts. The company aims to understand the value of increased post volume for Meta Verified subscribers. This change directly impacts creators and brands posting links from blogs or other platforms. Meta aims to enhance the paid plan and is not including publishers in this test. Users can still post links in comments, unaffected by the limit. The test is based on Meta's transparency report, showing that most views on the feed come from posts without links. The company is experimenting with link sharing limits, potentially forcing creators and brands to post content from other Meta platforms or stop posting if they don't want to pay for a subscription. This follows a trend in social networks demoting linked posts to encourage native content posting. The debate about the link-based web and AI's impact on publishing continues, with AI summary and search negatively affecting the industry. Meta's test adds to the ongoing discussion on content sharing and platform engagement.
