BYU's preseason publicity has positioned them to make a significant impact, but the real test lies in their performance on the field. The Cougars have built a strong public relations foundation, with key players like LJ Martin, Bruce Mitchell, Faletau Satuala, Cade Uluave, Keanu Tanuvasa, and Bear Bachmeier earning preseason accolades and recognition. This positive PR has generated buzz and excitement, attracting attention and viewership. However, as Dave McCann points out, talk is cheap, and it's the performance that truly matters. While BYU has a talented roster and a challenging schedule, including a high-profile game against Notre Dame, their success will ultimately be determined by their ability to execute on the field. The Cougars need to prove themselves worthy of the preseason hype and deliver consistent performances to solidify their place among the top teams. With a strong PR foundation in place, BYU has the opportunity to make a statement and establish themselves as a force to be reckoned with in college football. However, the real test will come when the games begin, and the Cougars must rise to the occasion to live up to the expectations set by their preseason publicity.
