AFL Opening Round: Why It's Crucial for Growth (Tom Harley Explains!) (2026)

The AFL's Opening Round is a game-changer, but it’s also a lightning rod for debate. While some fans crave the tradition of a full opening round, AFL chief operating officer Tom Harley is doubling down on this polarizing concept, calling it absolutely vital for the league’s expansion into northern markets. But here’s where it gets controversial: is this move truly growing the game, or is it alienating loyal fans in the heartland? Let’s dive in.

For the third year in a row, Sydney will kick off the season, hosting Carlton at the SCG on March 5. Joining them are Gold Coast, GWS, and the Brisbane Lions, all hosting matches in the opening week—a trend that’s becoming a staple. And this year, a St Kilda-Collingwood showdown has been added to the Sunday night lineup. And this is the part most people miss: Harley, a former Swans CEO, sees this as a classic win-win, despite the critics.

“I think it’s unbelievably important,” Harley said, “and I’m looking forward to the day when we don’t talk about traditional states and non-footy states.” He argues that the Opening Round fills a void in the calendar, leverages available grounds, and gives a massive boost to regions north of the Murray River, where 58% of Australia’s population lives. “If we truly want to be Australia’s game, this is a fantastic initiative,” he added.

But here’s the kicker: the Saints-Magpies clash at the MCG coincides with the Australian Formula 1 Grand Prix at Albert Park. Critics argue this dilutes the focus on northern markets. Harley disagrees, pointing to the recent State of Origin game in Perth as proof that fans are hungry for footy, no matter the location. “Big games with big clubs,” he said, “I’m sure everyone will be excited by them.”

Looking ahead, the AFL plans to keep experimenting with fixtures, including the introduction of the Tasmania Devils in 2028. “We’re keen to explore events—whether single games or whole rounds like Gather Round—to grow the game and attract new fans,” Harley explained. He also sees a bright future for State of Origin, citing the sold-out Western Australia-Victoria clash at Optus Stadium as evidence of its appeal. “There’s clearly an appetite,” he said. “Let’s take a breath and assess, but one thing’s certain: it has a place.”

Now, here’s the question for you: Is the Opening Round a bold step forward, or a risky gamble that ignores the league’s roots? Let us know in the comments—we want to hear your take!

AFL Opening Round: Why It's Crucial for Growth (Tom Harley Explains!) (2026)
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